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Newsworthy Storytelling: Engaging New Audiences Through Media Outreach – Mar 23 @ 10am

March 23, 2022 @ 10:00 am - 11:30 am

In this interactive workshop, Elizabeth Neukirch will guide participants through the process of developing effective public relations campaigns from conception to execution, with a focus on engaging new audiences through storytelling in different news mediums (print, broadcast, online).

Through lecture and guided exercises, workshop participants will learn strategies to incorporate public relations into their organization’s marketing strategy, including: how to position the work of an organization in a newsworthy and timely manner; effectively communicating an event/initiative to the media using clear and concise language; crafting pitches to journalists that spark curiosity and conversation; and authentic, thoughtful ways to invite people to engage with an organization through earned media.

Please ​​have on hand, to reference for this workshop, the details of a specific organizational event or initiative that you would like to promote to the public broadly to reach new audiences.

Elizabeth Neukirch is senior vice president of public relations firm The Silverman Group, where she leads communications strategies for world-renowned cultural organizations and nonprofits serving Chicago neighborhoods. Previously, Elizabeth was the PR manager for Chicago Shakespeare Theater, worked in Goodman Theatre’s education department, and was a freelance journalist for several years. Originally from Chicago, she received her bachelor’s degree from Washington University in St. Louis. Elizabeth is currently editing her first novel, inspired by Greek heroines, oral histories and folk stories. She has received writing residencies from Ragdale and Vermont Studio Center.


March 23, 2022
10:00 am - 11:30 am
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